Google is likely planning to boost its navigation service, Google Maps, as it has just acquired the online travel guide Ruba, which is an online travel community to provide users with tour reviews as well as visual guides created by other users. Unfortunately there is no details have been unveiled about that acquisition, only a blog post informing users that, begin at Monday, the 24th of May, this is official.
The Ruba Team blog post :
Hi friends, fans, and Ruba community members – exciting news from the Ruba team. We are thrilled to announce our team will be joining Google! As of Monday, May 24, we’ll be moving into the Google headquarters. We are totally excited to be joining such an amazing company.
For the past 15 months, we’ve worked to create a unique and fun visual travel site and community focused on guides, photos, maps, and interactive tour listings to improve the online travel research experience. The Ruba community has written amazing travel reviews which have inspired our own journeys and hopefully yours as well.
We want to thank the entire Ruba community (guide writers, local experts, bloggers, and more) for all you’ve done along the way. We’d also like to thank our tour operator partners for sharing their tours on our site. Thank you for sharing your feedback, ideas, and of course your travel tips and experiences with our community.
Happy travels,
The Ruba Team
One of crucial persons behind Ruba is Mike Cassidy, who is already known for developing a number of successful projects, like Xfire, which was purchased by Viacom for $102 million. His newest project, Ruba, deals with helping people arrange their journeys by displaying them photo-rich guides and offering tips for easily finding particular places. This visual method of browsing through astonishing places throughout the world has impressed lots of people, who have afterward began to submit their own reviews.
Besides simply showing helpful insights and impressions, This online travel guide is using Google along with Flick APIs to identify places and to insert related sample photographs. In addition, the company website also offers Twitter and Facebook Connect integration, so letting people to share their travel destinations and give or ask for directions.
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